Ursa Major holiday gift guide for the j-fashionista on your list

Every year, hundreds of fans of Japanese alternative fashion are gifted things they don’t want. If you have a j-fashion fan in your life, you can make sure they get exactly what they want by shopping at Ursa Major, where dozens of designers from all over the world will be selling their Japanese fashion inspired goods. The shopping portion is free and open to the public, so if you’re near San Francisco’s Japantown, come stop by to find exactly what the j-fashion fan in your life wants for the holidays.

If you’re a j-fashion fan, you can slide this list into the DMs of your sweetheart, send it to your dad in an email, or print out a copy to give to grandma. They’ll get the hint.

These lists are intended for those who are unsure or a little new to the world of Japanese alternative fashion. They also don’t require you to know your fashionista’s size or measurements. If you have questions at the event, our vendors and staff will be happy to help you pick out something your giftee is sure to love.

Sweet Lolita

Having trouble determining which substyle your fashionista wears? If their dresses make them look like cupcakes, their closet is mostly pastels, their dresses have lots of sweets and cute characters, and their favorite brand is something about Angels or maybe Babies(?), they’re probably into sweet lolita! Look for pink, lavender, or mint colors, and cute motifs and they’ll be elated.

Cute Carousel

If your lolita’s wardrobe looks good enough to eat, get them this cute macaron necklace to accessorize with.

Lavendorium

For the sweet lolita who wears a slightly darker palette, check out the art and accessories of Lavendorium. Their shop has a delightful mix of spooky and sweet.

Lapin Labyrinthe

Many lolitas have a deep nostalgia for printed media, especially magazines like Gothic and Lolita Bible. Lapin Labyrinthe is a Japanese magazine that is great for any fan of the fashion.

My Morning Tea

It’s hard to chose just one item from My Morning Tea, but this Cotton Candy Bunny brooch will be a cute edition to your sweet lolita’s accessory collection.

Gothic lolita

Having trouble determining which substyle your fashionista wears? If their closet is mostly black with some red, white, or blue thrown in, their accessories are mostly bats, coffins, and crosses, and their favorite brand is something with a bunch of M’s in the name, they’re probably into gothic lolita! Look for black colors and spooky motifs and they’ll be elated.

Eat Me Ink Me

While Eat Me Ink Me calls these a Halloween release, anyone with a gothic lolita in their life knows Halloween is in your heart. This haunting belt will go well with all the black in your lolita’s wardrobe.

Lapin Labyrinthe

Many lolitas have a deep nostalgia for printed media, especially magazines like Gothic and Lolita Bible. Lapin Labyrinthe is a Japanese magazine that is great for any fan of the fashion.

Classic Lolita

Having trouble determining which substyle your fashionista wears? If their closet is cream, navy, brown, or maroon, their accessories are mostly vintage brooches from antique stores, and their favorite dress makes them look like your grandmother’s wallpaper, they’re probably into classic lolita! Look for neutrals, earth tones, navy, or maroon colors and historical motifs and they’ll be elated.

Wrist Cuffs from Dejmo

These ivory wrist cuffs from vintage lace are definitely on your classic lolita’s wish list. Wrap them in one of Dejmo’s reusable giftbags and you’ve got a winning combination.

Lapin Labyrinthe

Many lolitas have a deep nostalgia for printed media, especially magazines like Gothic and Lolita Bible. Lapin Labyrinthe is a Japanese magazine that is great for any fan of the fashion.

Romantic 1996

Classic lolita leans into the historical elements of lolita fashion, so Romantic 1996's Rococo inspired pieces are perfect for the style! Get a ring and matching earrings for a thoughtful gift set.

Mori-kei

If your fashionista’s style looks like like lots of layers, tons of crochet or knit accessories, and they have a “cottage-core” Pinterest board, they’re into mori kei!

Tea Loves Crochet

While many of the accessories from TLC would work for mori-kei, this crochet scarf is a great accessory to spice up any sweater they have.

Atelier Tempest

These ear cuffs from Atelier Tempest feature crystals and wing motifs, making them a great fit for mori-kei's focus on the natural world. As an added bonus, they fit over the ear, so pierced ears aren't required.

Jirai-kei

If your fashionista is into kawaii styles with lace details, shorter hem lines, and black accents, they're probably a fan of jirai-kei.

Morpho

Morpho's headdresses look at home in both lolita and jirai kei. Just make sure to snag one in a black colorway!

Fairy-kei

If your fashionista wears pastels, fluffy skirts, colorful leggings, and fanciful knit wear, they're likely into fairy-kei.

Fancy Love Club

It's hard to go wrong with Fancy Love Club, but their "I Like Fancy Ice Cream" sweatshirts come in sizes S through 5X and four colors, so you're sure to find one for your j-fashion fan.

Hime Gyaru

If your fashionista's wardrobe has mostly pink, with shorter hem lines, and lots of crown accessories, they're probably a hime gal.

Heavenly

Heavenly's rhinestone laden accessories are great for hime gyaru. Get an earring set and bracelet to make it a set they are can wear with multiple co*des.

Elegant Gothic Aristocrat

If your fashionista wears mostly black, as a closet full of tailored coats and vests, and has hemlines that go down to the floor, they probably wear Elegant Gothic Aristocrat.

U Yuka Uchiyama

While frankly anything from U Yuka Uchiyama would delight a fan of EGA, their harnesses and corsets are particularly cool. Just make sure you get it in black!

What style will you be looking for at Ursa Major?