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Ursa Major is a three day EGL & J-Fashion convention hosted in San Francisco, California, at the Hotel Kabuki in Japantown. The shopping portion of the event will take place on Saturday, December 7th, and lasts for one day only.

  • We are accepting applications from J-fashion garment designers, accessory shops, illustrators/artists, and stockists.

  • This is an in-person event with remote vending options available to international brands only.

  • Bay Area Kei will promote the selected vendors prior to the event, and will provide assets to help vendors promote the event.

  • The form will close on Saturday, June 15, 2024 at 11:59 PT. Any applications received after the deadline will be added to the waitlist.

  • We will be jurying vendor applications based on criteria such as quality of work and sales experience.


Thank you so much for your interest in participating as a vendor at Bay Area Kei events! One of our primary goals is to promote J-fashion indie brands and artists by introducing our event attendees to new brands. To best help you succeed, we ask that all participating vendors follow the procedures and deadlines listed below so we can put out promotional material in time before any given event.


What we offer to participating vendors:

  • Promotion of your shop on our social media and web page before and during the event 

  • A dedicated Discord channel in our event server to promote your wares and chat with attendees

  • For virtual events, advertisements broadcasted between our livestreamed event programming 

  • Social media assets to advertise yourself as a participant in the event

  • Once an event is over, we will list and link your store on our “Affiliated Shops” page​


Who can apply:

  • J-fashion indie brands: this includes any storefront that sells J-fashion garments or accessories

  • J-fashion artists: this includes vendors that sell J-fashion-themed illustrations, merchandise (pins, prints, bags, mousepads, folders, etc.), and commissions

  • J-fashion stockists: this applies if you are a J-fashion shop that sells items for multiple brands or artists

If you agree to participate in our events, you are agreeing to:

  • Provide us with promotional imagery for your storefront and brand for our use on our social media and website.

  • Use the shared Google Drive folder we provide to submit the above listed images and information.

  • Timely communication via email.

  • Follow all Bay Area Kei deadlines for providing us with images and information.


If you are interested in joining our vendor mailing list, please email us directly to ask to be notified of all upcoming events. If you have vended with us before, you will be put on the mailing list automatically and can request to be removed if you would no longer like email updates.


Brand selection for all events is a juried process, so please provide examples of past work for us to view. We reserve the right to reject applications at our discretion, for reasons such as, but not limited to: experience, quality, and relevance to our events. If you were turned down previously, please feel free to reapply to future events! 

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