It may be the end of June, but here we celebrate pride year-round! 🌈 Here is a list of LGBTQ+ J-fashion indie shops that we have previously worked with - please check them out to support queer-owned small businesses!

A. Gato Designs

"A. Gato Designs is a proudly queer-owned business based in the DC Metro area. As a femme-leaning, plus size, genderqueer individual, I am always working on new ways to be more size and gender inclusive in my designs.

If you would like to engage with my shop this month on Patreon, I am offering a Pride-inspired sticker sheet for my Sticker of the Month Club. The next garment release I am working on will be a gender neutral collection made of dreams and fantasies. The Pride Powered Series is also offered year-round and features several items that have a portion of the sale donated back to the DC Center for the LBGT Community. If you like to help with fundraisers there is an ongoing craft box sale which has 100% of the sale donated to the ACLU. I am always working to engage with the broader LGBTQIA+ community through my fashion and my designs."


"Belladonna is a queer-owned lolita shop that makes clothing in custom prints and designs catering to women of alternative fashion taking inspiration from Japanese street fashions."

Flores Astorum

"Flores Astorum is owned and operated by Pengu, who identifies as pansexual! Meaning "Flowers of the Stars", Flores Astorum is an online select shop that aims to bridge the distance between Japanese indie brands and the rest of the world."

Fluffy Tori

"Fluffy Tori is a small indie label founded in 2016, specializing in Lolita and Kawaii fashion. Our founder Joëlle AKA Fluffy Kawaii Jo comes from Switzerland and our designer Mezzo from Germany. Our motto is "Everybody can be Kawaii" and translates into the mission to make Kawaii fashion as inclusive as possible, which shows in the majority of our items being available in custom sizes as well as diversity-themed collections like our Pride collection.

We generally create items that we would love to wear ourselves, and a lot of our creations come into being because there is something one of us would love to have, but isn't available on the market. This was also the case for LGBTQ+ themed items in a more kawaii aesthetic and pastel palette. We hope that everybody who is part of the LGBTQ+ community will find something they love in our new collection!"


"Hello, my name is Mikhail Kaneko (23, he/they, Japanese/Russian, pansexual) and I am transgender man from Moscow, Russsia, and my wife is Elizaveta Kaneko (26, she/her, pansexual). We are the owners of independent clothing and accessories brand KANEKO.

Despite all the anti-LGBT propaganda in Russia, transgender people still can legally change their documents and get married. From time to time our government tries to issue anti-trans laws, but luckily they haven't passed yet.

Therefore our biggest dream is to live in a country where LGBT+ rights, as well as all other human rights, are respected. But at least for now we are trying to make our small business such a place. In our shop we welcome everyone, regardless of their cultural, religious, gender, and sexual self-identification. We also try our best to make our items accessible for people of all sizes."

Lilith et Adalia

"We are Lilith et Adalia, a proudly queer and Black women-owned brand! Happy Pride! We stand in solidarity with all of our LGBTQIA+ siblings in the continued fight for equality and human rights - Might as well stay frilly while we are at it 🖤"