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Our Halloween event may be early in the season this year, but that doesn’t mean the spooky festivities have to end!


#Instagramarye, our Gramarye related Instagram challenge, is returning as a month long event. We have curated a list of 8 prompts for you to draw inspiration from. We are not including descriptions for the themes so you can interpret these as broad as possible. Do you want to design a coord around a theme? Or are you getting “halloween decor” vibes from the word instead? It’s up to you!

In addition to these prompts, we will be holding a drawing! Every #Instagramarye prompt post submitted will earn you an entry for a chance to win a Halloween and fall themed prize pack donated by some spooky Bay Area Kei team members. This challenge will run from October 1st and end on October 31st at 11:59pm. Winners will be chosen at random on November 6th.

(Please note: You do not have to enter the drawing to participate in the challenge!)

If you would like to enter, please read the rules and fill out the form below.


  • Apothecary

  • Baby, You’re a Haunted House

  • Coven

  • Elegant Gothic Lolita Aristocrat Vampire Romance

  • Feast/Gluttony

  • Monster Mash

  • Pumpkin

  • Season of the Witch


  • The deadline for POSTING is October 31st, 11:59pm. 

  • The deadline for SUBMITTING entries is November 4th, 11:59 PM PDT!

  • Any entries posted after October 31st at 11:59pm will be ineligible

  • Post a picture following the theme on Instagram and include the hashtag #instagramarye. Be sure to tag @bayareakei in the description so we see it! You are welcome to post these themes in any order, during any time of the month.

  • You DO NOT have to submit a post for each prompt! You can submit as many as you want (up to a maximum of 8.) 1 eligible post = 1 entry

  • Please keep your coordinate entries J-Fashion related! Outfit posts that are NOT J-Fashion/J-Fashion related will be disqualified

  • All contest participants must be over the age of 18

  • Please note that the drawing is only open to United States residents. It is not open to residents of Alabama, Hawaii, Kansas, New Jersey, and Utah, in compliance with applicable state laws. 

  • Set your account to public so we can see your posts. Accounts that are not public will not be eligible for participation

  • Participants must be following the @bayareakei Instagram account

  • Use the hashtag #instagramarye for each prompt post 

  • Only ONE image image per prompt will count as an entry. You are welcome to post several images per prompt to your account, but this will still only count as a single entry

  • We are not accepting combined prompts for this challenge

  • Once you have completed the challenge and posted all of the images, you must submit a proof of completion to the form linked below to be eligible for a prize

  • You may complete and submit as many prompt posts as you want (up to a maximum of 8) and post your photos any time throughout the month of October.

  • Please make sure all your posts are included and accurate, and that your links are correct! If you need to, you can go back and edit the form after you submit!

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