BAY AREA KEI

Ursa Major is a three day EGL & J-fashion convention that is taking place in San Francisco, California on December 8-10, 2023. Convention activities include a formal ball, EDM dance, panels, workshops, themed gatherings, shopping, and a swap meet.

More details about these activities will be released closer to the event.

VENDOR SHOPPING

The shopping events on Saturday are free to attend and open to the general public! We will have two shopping areas:

• Ursa Market Vendor Hall (local and international designers and artists)

• Gothic & Lolita Market Pop-Up (Japanese indie brands)

The shopping portion of the event is all-ages, and wearing J-fashion attire is NOT REQUIRED in order to shop.

BADGE PURCHASE

While both our shopping areas are free to attend, attendees must purchase a badge to attend all other convention activities, such as dances, panels, workshops, and the J-fashion Swap Meet on Sunday. 

Please note that Swap Meet tables are NOT included with a convention badge. Tables will be available for purchase at a later date to badge holders only.

Click here for Registration information!

Please click here to see our full COVID-19 Policy.

Thank you for your interest! We will open volunteer sign-ups closer to the event date. Please check back for more details.

Ursa Major is a J-fashion convention, and attendees are expected to arrive dressed in a J-fashion styles. However, attendees are not required to be dressed in J-fashion.

The name of our event is ‘Ursa Major’, so consider wearing coordinates that feature bears and stars! You may also be inspired by the state of California or Greek mythology. Since this is an event taking place in December, winter or general holiday themes would also fit right in.

The shopping spaces on Saturday are free to enter and open to the general public, so please understand that there will be shoppers that may not be entirely familiar with what J-fashion is. We aim to provide a welcoming environment that encourages people to learn more about J-fashion!

For badged activities, attendees are strongly encouraged, but not required, to wear J-fashion coordinates. Wearing cosplay is discouraged, although attendees are welcome to wear coordinates inspired by fictional characters or themes. Several events, such as the formal ball, will have stricter dress codes that will be enforced. For more information, please see the dress code section of our Code of Conduct.

Yes! Anybody interested in learning about or wearing J-fashion is welcome to attend. We will have informational panels for those who wish to learn more about J-fashion, and social activities if you are looking to make new friends.

We do ask that anybody who comes to this event and is not an active J-fashion wearer be respectful of attendees dressed in J-fashion. J-fashion is not a costume - while attendees might be more dressed up than usual for the event, for many of us, this is also an everyday fashion. Do not take photos of anybody without permission, and do not ask invasive questions or harass the attendees. We will immediately remove anybody engaging in these kinds of behaviors from our event space.

Yes - children are allowed to attend this event, but must be accompanied by an adult guardian at all times. Please see the age restriction policies in our Code of Conduct for more details.