J-Fashion Community Events
J-fashion indie brands, artists, and sellers we have previously worked with. Support small businesses!
Want to learn more about these designers? Check out our ongoing indie brand interview series, BAK BAK!
J-FASHION STOCKISTS
Flores Astorum
Meaning "Flowers of the Stars", Flores Astorum aims to bridge the distance between Japanese indie brands and the rest of the world. Each designer is like a shining star, and their works are like flowers that make the world more beautiful piece by piece! °˖✧
Kei Collective
Kei Collective is Alt Fashion For All. We are a store in Phoenix AZ that features over 50 independent artists who make everything from apparel to stickers. Our mission is to support artists and fashion lovers in their quest for self expression.
Kuroshiro Kawaii
We at Kuroshiro Kawaii want to ensure that the entire community in the Houston, TX area has access to quality Japanese fashion. We pride ourselves on having real connections to brand owners and designers, including Japanese, indie, and self-care brands.
Lolita Collective
Shop independent Jfashion designers from all around the world with Lolita Collective! Started by designers in the Midwest, Lolita Collective has grown to showcase more than 50 different indie brands!
J-FASHION ARTISTS
Cottonbook
Welcome to the charmed world of Cottonbook! Whether we’re sitting by the window with a cup of hot tea, or simply going about a busy day, we bring a little bit of magic to all that we do. Do you want to go mushroom-picking in the woods? How about a stroll to a cozy hidden bookshop? Come with us, and we’ll show you the hidden magic in everything.
Deuxmia
An illustrator inspired by everything whimsical, mysterious and macabre.
Geeniejay
Your friendly neighbourhood witch from the UK; spreading magic, curiosities and a love of nature & fashion through her illustrations!
Haenuli
Hello, I am HaeNuLi, but feel free to call me Nunu. I'm a Japanese fashion call Lolita fashion designer from Korea. I have focused on Lolita fashion for about 13 years which also included work as an illustrator.
Lulu VanHoagland
Lulu VanHoagland is about going wherever your emotions take you. A little cute, a little strange, 100% whatever I want.
Milkribbon
Milkribbon is a one-girl business that specialises in enchanting accessories and goods produced in limited numbers.
We are inspired by folklore and a modern Marie Antoinette attitude.
We are inspired by folklore and a modern Marie Antoinette attitude.
Rinne Kanzaki
Inspire more people to use art as a medium to portray their inner feelings and express their mental/emotional states of mind.
Siriusbound
Siriusbound creates illustrations and illustrated objects inspired by all things gothic, from victorian mourning to current j-fashion.
Yumiyumyum Illustrations
Yumiyumyum creates whimsical brooches, pins and prints.
J-FASHION ACCESSORIES
Aini
Get a glimpse of the world as seen through the eyes of “Aini”, also known as Virginia Hilton.
Virginia Hilton is a native German artist that enjoys weaving her self-taught skills and passions into illustrations and a variety of handcrafted accessories. Inspired by cats, flowers and lolita fashion.
Virginia Hilton is a native German artist that enjoys weaving her self-taught skills and passions into illustrations and a variety of handcrafted accessories. Inspired by cats, flowers and lolita fashion.
BB and B
Premium clay confectionary jewelry and accessories
BISOULOVELY
BISOULOVELY is a jewelry brand inspired by magical girls. Each piece is designed and crafted with care, specially for you with high quality materials.
Blackbird Finery
Offering the finest in antique, vintage, and reproduction Gentlemen’s accessories.
Add a bit of the past to any look for an extra dash of élan.
Add a bit of the past to any look for an extra dash of élan.
Dandy Puppetrois
Dandy Puppetrois is an indie Lolita/Ouji Fashion & Accessory brand guided by 3 major ideals: to create, to reflect, and to inspire. Each collection is lovingly crafted by hand and inspired by puppetry and play.
Dollefille's Toybox
Dollfille (aka Toshi Salvino) is known globally for her work as a makeup artist, model, and all around Living Doll. She has been making art and wearing alternative fashion her entire life, and has been featured on tv, runways, and your personal cell phone screen ;)
Iris Garden
Half sweet, half spooky, and 100% kawaii, Iris Garden takes everything you know about lolita fashion, and infuses it with care, quality, and love. Accessories, jewelry, and clothing all to help you feel your cutest, most magical self.
Märchen Maiden
We are creators of fairytale fashions, inspired by many forms of alternative and historical styles.
We celebrate the whimsical hearts of eternal maidens who wish for inordinary adornments, for any adventure that might come.
We celebrate the whimsical hearts of eternal maidens who wish for inordinary adornments, for any adventure that might come.
Néant Glass
Elegant handmade gothic jewelry that brings timeless traditional stained glass to a modern world.
Handmade with love and care start to finish to add color and wonder to any look.
Handmade with love and care start to finish to add color and wonder to any look.
Of a Long Lost Land
Of a Long Lost Land creates unique jewelry and accessories inspired by myths, medieval royalty, and gothic illusions of a dreamlike world.
Paradise Rose Shop
The idea behind Paradise Rose is to provide those who love Japanese fashion with handmade, affordable jewelry and accessories that compliment your wardrobe and complete the outfit. Pieces created here are done by hand, resulting in one-of-a-kind pieces that belong to you alone.
Porcelain Song
Porcelain Song is a small handmade shop specializing in rosary necklaces and other gothic adornments for the elegantly obscure.
Raspberry Mazohyst
Gothic, Lolita and Visual Kei inspired accessories for those who seek to express themselves outside the box. The brand aspires to inspire everyone to embark on a journey of self-creation; offering a variety of items and styles, discovering new ways to create a bridge between the subcultures we know and love!
Rhapso Broderie
Rhapso Broderie is a medallion embroidery house inspired by French romanticism, Art-Nouveau decadence, with a wink of coquettish humor. Named after the Greek goddess Rhapso (the patroness of seamstresses), each ribboned emblem is ornamented with precious sequins, beads, and cabochons using classical hand-embroidery techniques.
Starcrossed Lovelies
starcrossed lovelies is a jewelry and accessories brand inspired by celestial love stories.
Sweet Juju
Sweet Juju was founded in 2014 as a small accessories shop specializing in food motifs to be worn with sweet lolita. Since then, it has expanded to include a wider variety of styles, with an emphasis on versatility and kawaii wardrobe staples.
Tiny Passerine Creations
Tiny Passerine Creations creates jewelry and accessories inspired by forgotten eras. We take inspiration from the vintage and historical to handcraft unique pieces that complement the lolita aesthetic.
Two Tarts and a Princess
Since 2016, Two Tarts and a Princess has been creating pop surreal and quirky wearable pieces of art utilizing mixed media. Two Tarts and a Princess is the result of both an artistic concept and technical production skills.
Twylite Fashion
Twylite Fashion is a brand that specializes in various alternative fashions including lolita fashion, fairykei, decora, and more! We handcraft many of our accessories such as hair bows, hair bands, necklaces, rings, bracelets, and earrings.
Wax Poetic Shop
WaxPoeticShop is a lolita accessory brand inspired by vintage and timeless styles. We create unique pieces from delicate lace, luscious velvet trims, and antique pearl beads. Our wax seal rosettes and necklaces are hand-poured, and inspired by the wax stamps that were used to seal letters for centuries!
GENERAL J-FASHION
Chocolat Chaud
Chocolat Chaud is a Japan based, artist-owned indie brand who creates limited edition garments and accessories. Chocolat Chaud is full of dreams, colors and soft things with a hint of witchiness and wishes to add a bit of magic to everyone's daily life.
Frilled to Death Nails
Frilled to Death nails featuring custom handpainted press on nails with unique designs as well as popular motifs seen in EGL fashion.
Glitter Bones Boutique
EXPRESSIVE CONTENT FOR THE MODERN HUMAN. In Japanese, the words for “cute” and “scary” have similar sounds (kawaii かわいい and kowai 怖い). Glitter Bones Boutique introduces the two and then watches as their romance blossoms, they fall in love, and they eventually separate in a cold and bitter divorce.
Hard Decora
Hard Decora is an apparel and illustration brand that promotes aggressive individuality. She creates apparel, comics and accessories for a pack of fashion rebels that could stand up for the misfits just by being themselves.
BE AGGRESSIVELY CUTE.
BE AGGRESSIVELY CUTE.
L.o.M.O. Loungewear
L.o.M.O. Loungewear is a startup lounge and sleepwear company, based in Oakland, CA. We offer comfortable, quirky, and stylish pajamas and roomwear for those who love missing out, catering particularly to the alternative fashion market.
Nerdy Bit
We are Nerdy Bit. 2 college Students that started a brand from an Amazon gift card that was found on the floor. Now we create snapback hats and Japanese/nerdy streetwear that's fashionable, stylish, and funny. We cater to plus sizes as well as all types of “Weeb”. Certified Weebshop. We bring you NERDY art with a BIT of style.
Odd Monster
Odd Monster is a slow fashion, retro-inspired, artist-owned streetwear brand. The brand draws inspiration from the 80's and 90's style aesthetic, pop culture, Japanese street fashion styles such as lolita, fairy-kei, otome, otaku culture, and a healthy dose of trashy horror and the occult.
PlusHii Kawaii
PlusHii Kawaii sells handmade Plus Size kawaii and alternative fashion accessories. Handmade in NYC PlusHii Kawaii makes everything from underwear to Lolita fashion and accessories including rings, necklaces, bracelets, hair clips, one of a kind crowns and headpieces and decorated respirators.
Puvithel
Puvithel is a alternative fashion designer who makes and designs original handmade jewelry, accessories, clothing and handbags for J-fashion and alternative styles.
Sugarstar Cafe
Sugarstar Cafe is a pastel shop full of sweet accessories and clothing inspired by cute cafes and toys for you to love and wear!
Sweet Bitz
Sweet Bitz is the perfect recipe to create a sweet edge for all your style needs. Take everything kawaii, add in a little bit of nerdy, top it off with femme vibes, and you have the perfect flavor of self-expression.
TeaLoveCrochet
TeaLoveCrochet is the creation of one person's love of yarncrafting and Lolita fashion. The brand designs handmade made-to-order pieces and accessories that work with Lolita, otome, and modern everyday looks. It is a mix of crochet and knitting items ranging from pieces that look like cute yummy food to elegant vintage-like shawls and cardigans.
Teja Jamilla
Teja Jamilla creates printed accessories inspired by her interests in Medieval, Baroque and Victorian art and culture as well as old horror films and alternative Japanese street fashion styles. She creates hand-printed tights suitable for Lolita fashion up to plus sizes as well as scarves, jewellery and stationary.
LOLITA FASHION
A. Gato Designs
Our brands are crafted by lolitas for lolitas. We strive for creative designs with with original illustrated prints and experimental themes.
Belladonna
Girly. Feminine. Elegant. Fun. Belladonna offers clothing in custom prints and designs catering to women of alternative fashion taking inspiration from Japanese street fashions. Everything is made in the USA by designers Michelle S. Ramon and Rachel M. Decker.
Cloudberry Lady
Cloudberry Lady is Finnish clothing company that provides clothing and accessories inspired by Japanese street fashion, especially lolita fashion.
Eat Me Ink Me
Eat Me Ink Me is inspired by the elegance of the past eras and alternative influences. Reinventing the eternal battle between style and fashion, Eat Me Ink Me tries to invent stylish clothing from fashions long gone.
Emily Temple Cute
With bold motifs as a base, we want to express immutable cuteness. A cute CLOSET, accented with seasonal trends.
Empire Noir
Empire Noir is a Gothic and Lolita brand inspired by the Baroque period and explores the regal and the macabre of African culture.
Fluffy Tori
Fluffy Tori is a brand from Switzerland and Germany. We create everything from our super popular enamel pins, stickers and jewelry up to dresses, sweaters and shoes in every size.
Kaneko
Founded in 2017 by Mikhail and Elizaveta Kaneko, the brand provides a big range of items including clothing, headwear and accessories in their unique aesthetic and with great attention to every detail. Despite being a small business, we want to make our items accessible for people of all sizes and genders.
Lilith et Adalia
We at Lilith et Adalia design and sew intricate one-of-a-kind garments and accessories for adults and children, allowing them to express their individuality through their choice of fashion.
Lily of the Valley
Lily of the Valley is a indie lolita brand specializing in creating clothing, jewelry, and accessories insured by nature, fairy tales, and the golden age of illustration
Long Ears Sharp Ears
Our brands are crafted by lolitas for lolitas. We strive for creative designs with with original illustrated prints and experimental themes.
Mossbadger
Mossbadger produces limited edition garments, accessories and textiles that are hand-silkscreened in chicago and digitally printed.
Our prints are influenced by symbology, folklore, history, and magic.
Our prints are influenced by symbology, folklore, history, and magic.
Noble Ghost
Noble Ghost is a brand specializing in gothic apparel inspired by historical and avant garde fashion. All pieces are lovingly made in Baltimore, Maryland.
Pop Princess
Pop Princess, a sweet brand paying homage to modern girls never losing sight of their dreams, or who they are, where in their hearts, fairytales bloom. A local Midwest indie brand striving to uphold the artisan values of creating high quality goods from the mind, heart, and single hands of one woman.
R. R. Memorandum
R.R. Memorandum is an independent brand based in the UK, specialising in oldschool Elegant Gothic and Lolita fashion. Nostalgia, rebellious spirit, comfort and sustainability are some of our main core brand values.
Summer Tales Boutique
We’re Summer Tales Boutique, a small and independent sewing studio for elegant and outspoken souls. In our garment collections we strive to combine art that usually only sees the inside of a museum, and take it outside into the world in the shape of enchanting garments.
Sweet Mildred
Sweet Mildred is a Philadelphia based indie lolita brand creating handmade hair accessories and clothing in flexible sizing! We are focused on working with you to create your perfect kawaii ensemble.
The Angelic Forest
The Angelic Forest's goal is to provide beautiful and quality garments to people of all sizes.
The Black Ribbon
The Black Ribbon is a SF based brand that focuses on small batch production both in house, and small local factories. We make dresses inspired by our designer’s favorite eras in fashion and textiles we find in our sourcing process.
TourNewSoul
Founded in 2010, TourNewSoul is a small clothing and accessories brand focusing mainly on creating wearable pieces of art focused around Japanese Street Fashion with an American twist. We strive to bring a great amount of detail in every piece we create, putting our hearts into every design, giving it a soul!